Heather Fraser to present “The Devaluation and Revaluation of Design in Business: The Fast Food Frenzy of Design Thinking”
The Devaluation and Revaluation of Design in Business: The Fast Food Frenzy of Design Thinking By Heather Fraser Design Thinking is not new, and it wasn’t invented in the last 2 decades by design firms. The real pioneers in practice and theory explored the topic deeply decades ago, with Herbert Simon’s 1969 book on The […]