Lisa Kauffman, CMO of Perry Ellis to speak at SDI Miami

Apr 13, 2017 Digital, Marketing, Strategy

by Will Evans

SDI Miami is honored to announce that Lisa Kauffman, EVP and CMO of Perry Ellis International, will be speaking at our conference.


Lisa Kauffman is a Marketing executive with a history of creating and leading brands across a range of industries that stand out in the marketplace and drive profitable sales. A high impact leader, she has inspired teams with a clearly articulated vision, a passion for people, and a focus on results.

Lisa is the Executive Vice President, Chief Marketing Officer, for Perry Ellis International overseeing global branding, consumer insights, digital marketing, loyalty programs, direct marketing, and public relations across a diverse portfolio of iconic men’s and women’s apparel brands including Perry Ellis, Original Penguin and Laundry by Shelli Segal.

Most recently, Lisa held the role of CMO of Celebrity Cruises, responsible for the premium brand’s overall marketing program. While at Celebrity, Lisa’s team had numerous accomplishments including successfully repositioning the brand with the “modern luxury” platform and leading the brand’s transition to a Digital-first orientation.

Prior to joining Celebrity Cruises, Lisa was the senior vice president of marketing at Macy’s Florida, formerly Burdines, where she led a team responsible for marketing, advertising, sales promotion, public relations, special events, loyalty programs, and direct marketing. She was credited with several innovative marketing and sales strategies to support product launches, promotions, customer loyalty programs, store openings and brand enhancement.

Before Macy’s Florida, she served in several progressive roles with The Walt Disney Company, ranging from being part of the aggressive growth of The Disney Store concept to marketing the Disney properties throughout Latin America and the Caribbean.
Lisa is a sought out speaker at industry conferences including The Marketing Forum and the New York Ad Club. A native of Miami, Lisa actively participates in the community currently serving as co-chair of the advisory board member for The Commonwealth Institute. Additionally, Lisa serves on the Public Dimension committee of HistoryMiami and has previously served on marketing task forces for the United Way of Miami-Dade as well as Sylvester Cancer Center. Lisa, and her husband Ron, live in Miami Beach with their three sons.

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